A BORD Bia led small business open day this week will explore Global Trends Local Relevance
From 8:30am this Tuesday, January 19, interested parties will register before hearing a Welcome address by Aidan Cotter, Chief Executive, Bord Bia.
The opening sessions will look at the Irish and UK Retailer Landscape questioning “What has changed in the last year and why and what can we expect to see in 2016” by David Berry, Commercial Director, Ireland, Kantar Worldpanel.
Other scheduled sessions include
9.45 – 10.10 Evolving Your Brand in a Digital Age – Panel Discussion
10.10– 10.50 Bord Bia Supports and services for small food businesses in 2016 – Eileen Bentley
10.50 – 11.20 Coffee Break – Opportunity to visit the showcase/exhibition area with the range of services available to support small food and drink producers and to meet with Bord Bia representatives.
11.20 – 11.45 Artisan, Farmhouse, Traditional and Natural – The use of these terms for marketing purposes – Wayne Anderson, Food Safety Authority of Ireland
11.45 – 12.40 Global Trends Local Success Damien McLoughlin, Professor of Marketing and Associate Dean, UCD
Smurfit Business School will chair a panel discussion on how do small food producers break through and stand out from the crowd. The panel will consist of;
Brian Nolan – Nobo
Tom Keogh – Keogh’s
Quincey Fennelly – Wicklow Wolf
Kevin Sheridan – Sheridans Cheesemongers
12.45 – 13.15 Global Trends, Local Relevance – The Irish Consumer Paula Donoghue, Consumer Insight Team, Bord Bia
13.15 – 14.15 Lunch
Breakout workshop 2pm – Starting A Premium Alcoholic Drinks Business in Ireland
Bord Bia has commissioned a guide to starting a premium alcoholic drinks business in Ireland in response to the recent and dynamic growth in the Irish premium drinks category. The growth has generated tremendous interest from investors and entrepreneurs who were not traditionally engaged with the sector and has led to an unprecedented need for knowledge in this space. The guide is therefore designed to help potential entrepreneurs get the right start in this competitive premium drinks business in Ireland.
See bordbia.ie fro more information and booking.
