Advertisement
It is expected that several Limerick watering holes will be in the running.
The competition, which will provide the winning publican with a holiday worth 4,000 euro and four runners-up with weekend breaks of 500 euro each, has been established in an attempt to kick-start sales.
Supporters can cast their votes in favour of their establishment by texting the name and location of the pub to 53106 at a cost of 30 cent per text.
The competition is open to all VFI members.