Street Ambassadors direct 13,000 tourists


LIMERICK’S pioneering Street Ambassadors helped almost 13,000 visitors to the Riverside City this Summer.

The roving tourist guides encountered sightseers from 66 different countries and visitors from as far away as Brazil, New Zealand, Russia and Dubai enjoyed a trip to Limerick.

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The majority of tourists came from the USA and France with a sizeable number from Italy, Germany, Spain, The UK and The Netherlands.

Throughout the programme, the 12 Street Ambassadors personally helped more than a thousand tourists each as well as many Irish visitors and hundreds of local people in Limerick. They also put their first aid skills to use when needed and supplied all the local hotels with a full events guide of what was going on in Limerick city.

Retired traffic warden, Albert Cullen, was a 2009 Street Ambassador for a fourth successive Summer.

“Despite all the doom and gloom, we were delighted with the response we got from tourists this year, especially the Americans. They really love Limerick!” he said.

Dressed in Munster red, the Street Ambassadors have become a familiar and welcome sight on the streets of Limerick during the summer season.