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Mobile phone operator 3 and the FAI have announced a sponsorship agreement, worth €7.5m over four years, which sees 3 become the primary sponsor of the Irish national football team and all international squads.
The sponsorship will start on August 11 and sees 3 also working with football at grassroots level involving clubs and leagues up and down the country.
The sponsorship affords 3 premium branding rights on training and playing gear and kit, ticket branding and high visibility pitch-side branding at the Aviva Stadium.
The mobile phone company’s customers will also be given privileged access to tickets and other exciting initiatives, details of which will be announced at a later date.
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