International denim brand Pepe Jeans London is set to unveil a dramatic new global ad campaign for Spring/Summer 2012 which asks the question, ‘Have You Seen Pepe?’ Drawing on the brand’s London roots, the campaign’s narrative provides a series of sneak peeks into Pepe’s private life around the streets of London. In a world populated by the capital’s up-all-night club kids and punctuated by a series of backstreet adventures, Pepe remains one-step ahead of the crowd and elusively out of the picture.
Using the restless roads of London’s Soho as the campaign’s backdrop, Pepe’s crew of restless but devoted pals is made-up of some of the UK’s hottest up-and coming faces. Pepe Jeans ranges are available from department stores.
