MACRA na Feirme have launched their campaign to promote local farmers and encourage consumers to make community focused purchases this festive period and beyond. Macra are working with the National Dairy Council to highlight the NDC Guarantee that assures consumers in the Republic of Ireland that the milk and cream they are purchasing has been both farmed and processed locally. Bryan Daniels, a young farmer from Kilmoganny, Co. Kilkenny, is featured in an online video explaining why itโs important to him that consumers support local farmers. Each month, another young farmer will feature in a new video.
Macra National President, Alan Jagoe, speaking about the campaign said, โWe are urging consumers to support local producers by choosing locally produced food and dairy products with the NDC Guarantee. As these young farmers will tell you, this simple action supports thousands of jobs and keeps money in your community. Christmas is a time when a lot of food is purchased and weโre asking consumers to make this an Irish Christmas and make a conscious effort to support their community.โ
Macra has carried out an online survey of consumersโ attitudes to the NDC Guarantee and the impact it has on dairy farmers. An overwhelming 94% of those surveyed felt that the NDC Guarantee was โimportantโ or โvery importantโ to them, as consumers.
Of them, 81% felt that it was important to them because they wanted to โchoose Irish produceโ, followed closely in importance by โsupporting local jobsโ, โsupporting their local communityโ and โqualityโ.
Want to find out more about why buying locally produced food is important? Check out macra.ie/ndc and hear from Macraโs young farmers about how it helps them.