One million virtual visitors

Limerick.ie1millionONE MILLION people have now visited Limerick.ie, the official website for Limerick.

In less than four years Limerick.ie has been visited by unique users from 214 countries across the globe including India, Brazil, Japan, Greece and Mexico, according to Google Analytics.

Congratulating Limerick.ie, Cathaoirleach of Limerick City and County Council Cllr Kevin Sheahan said Limerick.ie plays an essential role in promoting Limerick and having such a strong, popular site is a vital asset.

“Limerick is competing with other European destinations in terms of business, tourism, living and investment so it is vital for us to have such a strong resource like Limerick.ie to showcase our key attributes. There’s a huge increase in the amount of tourists to Limerick, and Ireland, and that is reflected in Limerick.ie, with the Visitors section the most popular on the site.

“Following the amalgamation of Limerick City Council and Limerick County Council, the new local authority website, www.limerick.ie/council, is now also part of Limerick.ie, which has helped to drive visitor numbers to almost 2,000 every day,” he explained.

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Limerick.ie Facts:

• Limerick.ie is in the top Google search results for ‘Limerick’, ‘What’s on in Limerick’ and ‘Doing Business in Limerick’

• More than 70% of Limerick.ie’s visitors are from Ireland, the top 10 include the United States, UK, Germany, Australia, Canada, Spain, France and India.

• Limerick.ie has an average of 38,000 visitors to the site, every month with almost 50,000 visitors in August 2014 alone

• The most popular pages on Limerick.ie include the Visiting and Living sections, event listings, Riverfest and the St. Patrick’s Festival

• Tourism Ireland announced a 10% increase in overseas visitors to Ireland this year – Limerick.ie has seen an increase in visits from overseas users of 30% compared to the same period last year

• Visitor numbers are up 26% already so far this year.

Limerick’s official website reached its visitor milestone earlier than expected according to Kelly Moran, web content co-ordinator, Limerick.ie.

“We were anticipating that we would reach a million visitors this year but due to the huge surge of interest in Limerick events like the All Ireland Football Semi Final Replay, Limerick Pride and the Giant’s Journey, we hit the mark sooner than expected,” she explained.

“Officially the number one voice for Limerick, Limerick.ie continues to improve and expand every day with almost 300 events currently listed on the site and over 1,500 amenities including food and drink listings, sports clubs, visitor attractions and accommodation. Limerick.ie showcases the city and county as a great place to live, work and visit through its easy to navigate colour coded main sections; Visit, Business, Living, Learning, Kids and now the new Council section too.”

Limerick Marketing CEO Eoghan Prendergast said Limerick.ie plays a vital role as Limerick has one voice marketing, packaging and selling the Limerick message in a smarter way than ever before.

“Limerick Marketing works to improve the image of Limerick and markets Limerick across a number of key sectors including investment, retail and tourism,” he said. “Limerick.ie allows us promote Limerick as a destination of excellence for culture, heritage, sports, shopping and activity tourism and highlights the attractiveness of Limerick as a place to invest or to locate your business.  It is without doubt the first place where people now go to seek information and as the image of Limerick is directly affected by the availability of the right information, every effort has been made to present this information clearly and targeted to a global audience.”

Constantly striving to offer the most up to date, relevant user experiences, Limerick.ie recently launched a new blog promoting local businesses and collaborated with VisitorFlix to feature 50 new videos across the site. Limerick.ie will celebrate its fourth birthday later this year, on November 15th, with a redesign of the site planned for 2015.

To get an event or organisation listed free on Limerick.ie email web.content@limerick.ie.

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