New tourism plan for Limerick envisages revenues of €360 million a year

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Mayor of Limerick James Collins, Majella O Brien - Tourism officer and Gordon Daly - Director of Services Limerick City and County Council pictured in Limerick today as Limerick launched the new Tourism Strategy, that envisages the total number of visitors to Limerick will reach 1.1 million per annum. Pic. Brian Arthur
Mayor of Limerick James Collins, Majella O Brien - Tourism officer and Gordon Daly - Director of Services Limerick City and County Council pictured in Limerick today as Limerick launched the new Tourism Strategy, that envisages the total number of visitors to Limerick will reach 1.1 million per annum. Pic. Brian Arthur

A NEW tourism strategy predicts that the number of visitors to Limerick will reach 1.1 million a year, generating more than €360 million in revenue and creating 1,500 new jobs by 2023.

The four year plan has identified Limerick’s position as a gateway to the Wild Atlantic Way as central to developing the sector.

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It plans to revitalise the local tourism sector and highlight priority action areas to unlock the significant benefits that thriving tourism industry can bring.

The strategy identifies four broad areas that are central to developing the sector – waterways, activities, heritage, arts and culture. These will be delivered though four themes – Into the Blue (waterways), Energy Unleashed (activities), Vibrant History (heritage) and Alive and Kicking (arts and culture).

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Mayor James Collins described the new strategy as a roadmap to develop the tourist offering across the city and county, creating jobs in various parts of rural and urban Limerick.

“Other counties have demonstrated the power of tourism and here in Limerick we have a unique location as a gateway to the Wild Atlantic Way and some unique products that we can develop to capitalise on this demand.”

Minister for State Patrick O’Donovan TD said it would allow for the drawn down of government investment through the various grants schemes.

“It’s particularly important for rural County Limerick with the development of new hotels, refurbishment of established hotels, the development of existing and new visitor attractions all collectively providing employment.”

Limerick City and County Council’ Director of Services Gordon Daly said the strategy aligns with the Limerick 2030 plan which has earmarked tourism as one of the key sectors for future growth and addresses the need for a joined-up tourism strategy for Limerick and a more coordinated approach to the development of the sector.”

The strategy was developed following consultation process with tourism interests across the city and county including West Limerick Resources and Ballyhoura Development Company as well as Fáilte Ireland and Tourism Ireland, who have overall responsibility for developing tourism in Ireland.

Public workshops were held in Adare, Templeglantine, Kilmallock and Limerick city.