Tourism Ireland focus on Limerick and Clare

Brendan O'Connor, Adare Manor with Nóirín Hegarty, Laura McCorry and Christopher Brooke Tourism Ireland, before the board meeting in Limerick.

No.1 Pery Square in Limerick City was the venue for the March board meeting of Tourism Ireland yesterday (Thursday) when board members took the opportunity to meet with representatives of the local tourism industry.

Discussions focused on activity to restart overseas tourism this year and the extensive promotional programme that Tourism Ireland is undertaking to highlight Limerick and Clare, the Wild Atlantic Way and Ireland around the world in 2022.

Speaking after the board meeting, Tourism Ireland chief executive Niall Gibbons said that Limerick and Clare feature prominently on Tourism Ireland’s international website, which attracted more than 23 million unique views in 2019.

“Limerick and Clare’s landscape and attractions are also highlighted through Tourism Ireland’s social media platforms, including its Facebook page which has around 4.68 million fans worldwide, Instagram, which has 1.06 million followers and Twitter with over 542,000 followers.

“Tourism Ireland is rolling out a new ‘twinning’ initiative this year, which involves overseas markets ‘twinning with’ a specific region or area in Ireland. The United States is ‘twinning’ with Limerick and Clare, so Tourism Ireland in the United States is placing a special focus on both counties this year.

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“For example, last week, Tourism Ireland invited Lindsay Myers from NBC’s Access Hollywood show – which has around a million viewers – to broadcast from the St Patrick’s Day parade on O’Connell Street in Limerick. She also recorded segments for her show at King John’s Castle, the Treaty City Brewery and the Gaelic Grounds”.