LIMERICK has evolved into a student city with latest figures showing the city is now home to just under 30,000 students studying in University of Limerick, Technological University of the Shannon and Mary Immaculate College.
And with a further 15,000 full and part-time students undertaking post-leaving cert or further education courses, it shows the potential that Limerick has to harness the power of students to create a vibrant and busy city from a retail, hospitality and cultural standpoint.
The news comes as a four-week student marketing campaign by Limerick City and County Council concludes.
The Limerick Student City campaign by the Council’s Marketing and Communications Department encouraged university students, further education students, apprentices and those undertaking skills-based learning to get out and about and experience Limerick city like never before.
The campaign, which used thew #LimerickStudentCity hashtag, used Instagram, static imagery and campaign specific graphics to welcome new students to Limerick and encouraged them to explore all that Limerick has to offer off-campus.
The social and on-campus media campaign informed students that there is more to student life than their campus and Limerick city is the perfect place for them to maximise their student experience.
Staff from the Marketing and Communications team visited the UL, TUS Moylish, TUS LSAD and MIC campuses to create engagement with Limerick.ie and its associated social media channels.
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