A SHANNON Airport company has secured a lucrative deal with Aer Lingus to provide video content on board the airline’s US and UK fleet.
InflightFlix International, the brainchild of Galway entrepreneur Martin O’Regan, will supply at least 500 videos promoting Irish tourist destinations and businesses for the Aer Lingus flights.
“In the absence of inflight magazines post-Covid, InflightFlix enables tourism business to reach globally dispersed visitors without a global advertising budget. It gives an opportunity for ten tourism businesses in each county to get in front of North American passengers at an affordable price,” Mr O’Regan explained.
“Previously inflight advertising was only affordable for the big brands with international advertising budgets, now small Irish companies in every county can promote their experience at a fraction of the cost,” he said.
The Shannon firm will also provide inflight destination guides for two UK cities and 11 transatlantic destinations as part of the Aer Lingus deal.
Mr O’Regan said the partnership with Aer Lingus will provide a “huge boost for tourism in Ireland” as the inflight videos will promote 500 reasons to visit Ireland, listing ten reasons to visit each of the 32 counties, as well as 50 things to do, places to stay and shop in Dublin, Belfast, Cork and Galway.
Next year the airline will operate 15 direct transatlantic routes from Ireland and three direct transatlantic routes from Manchester to Orlando, New York JFK and Barbados.
In 2018, InflightFlix and Aer Lingus agreed a partnership for the production and distribution of Wild Atlantic Way and Dublin video guides for the airline.
Aer Lingus Customer Experience Manager Marc Giles said the InflightFlix destination video guides to Ireland, the UK, USA and Barbados greatly enhance the airline’s in-flight entertainment which already includes the latest movie releases, TV boxsets, games and music.
InflightFlix has signed similar video distribution deals with Emirates, the US-based Irish news agency IrishCentral, the Plaza Group of motorway service stations and Só Hotels, as well as Irish Hospitality Global, a world-wide network of Irish bars.