Council appoints night time economy advisor to revive Limerick’s nightlife

Ashlene Reyburn, Limerick's new night time economy advisor.

LIMERICK City and County Council has announced the appointment of a new night time economy advisor to help revive Limerick’s nightlife offering.

Ashlene Reyburn has been appointed to the role on a two-year pilot contract, following her move back to Ireland from Australia, where she has lived for most of her life.

The night time economy (NTE) advisor role is a two-year pilot initiative funded by Department of Tourism, Culture, Arts, Gaeltacht, Sport, and Media, and aims to enhance the nightlife offering of Limerick City.

In her role as NTE advisor, Ms Reyburn will establish a committee with inclusive representation to prepare a cohesive action plan informed by data-driven approaches, surveys, and consultations.

Ms Reyburn’s role will encompass areas such as venue adaptation, public realm safety enhancements, cultural event management, and incentives for late-night retail.

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The post is inspired by other European cities, and stems from a recommendation by the national NTE Taskforce.

Reacting to her appointment, Ashlene Reyburn said that “with a focus on inclusivity and collaboration, I aim to bring innovative solutions that enhance the overall experience for residents and visitors of all ages and interests” to Limerick.

“I am looking forward to making a dynamic and positive impact on the night-time economy, fostering a city where diverse activities thrive, and the community flourishes after sunset,” she said.

Similar roles will be active in other counties across Ireland, including Dublin, Donegal, Cork, and Sligo, with the salary scale ranging between €55,000 and €71,000.