AWARD-winning Limerick creative director, musician, and entrepreneur Keith Lawler has launched LAUDHAUS, Irelandโs first agency dedicated to strategic sonic branding.
With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission to harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences.
โSonic branding is one of the most under-utilised strategic tools available to brands today,โ Lawler told the Limerick Post.
โEvery brand has a voice โ whether itโs intentional or not. Our goal at LAUDHAUS is to design that voice with purpose, so that brands stand out from the noise.โ
Lawlerโs creative career spans top global agencies including VML, Saatchi & Saatchi Dubai, and TBWA, where he worked on well-known campaigns like The Tin Man for An Post and Team Of Us for Vodafone.
His clients have included Adidas, Bank of Ireland, Bord Gaฬis Energy, Lidl, Qatar Airways, Virgin, and Playstation, while his work has earned honours from Cannes Lions, MENA Cristals, New York Clios, Eurobest, the Sharks, APMC, Effies, and ICADs.
Beyond advertising, Lawler founded Firstage in 2014 โ a pioneering music-tech company that brought together his passions for music and technology. Firstage enabled artists to perform live via augmented reality, and in 2018 hosted the worldโs first live-streamed AR concert.
As a professional musician, he has released four critically-acclaimed albums with Giveamanakick and SWEETS, and has toured globally, sharing the stage with acts such as Yeah Yeah Yeahs, Deftones, Fugazi, and Dinosaur Jr.
These days, Lawler is focused on using sound strategically to elevate brands. With LAUDHAUS, he hopes to unite his expertise in music, branding, and creative strategy to help brands unlock their full potential through sound.
LAUDHAUS takes a strategic approach to crafting every element of a brandโs sonic identity, from sonic logos and brand music to in-store experiences and events.
โWe all know the Netflix โTudumโ or McDonaldโs โBa da ba ba ba,โ but sonic branding is far more than just a jingle,” Keith explains.
“Everything is designed to work in harmony, reinforcing the brandโs DNA and ensuring consistency across all touch points. Just think of James Bond โ25 very different versions of the Bond theme that all sound like they come from the same place, with memorable hooks and melodies. Thatโs sonic branding.”
