PEOPLE in Limerick are being encouraged to join the Game Changer movement, a new public awareness campaign spotlighting how positive male role modelling can help tackle the problem of domestic, sexual, and gender-based violence (DSGBV).
The Game Changer programme is delivered by the GAA, in partnership with Ruhama and White Ribbon Ireland, supported by the Ladies Gaelic Football Association (LGFA) and the Camogie Association.
Game Changer aims to use the positive influence of Gaelic games to challenge social and cultural norms and behaviours that contribute to DSGBV by promoting alternative behaviours, attitudes, and role models.
These norms and behaviours can range from catcalling, harassment, and victim-blaming, to sharing of pornography, intimate image abuse, coercive control, sexual exploitation, and physical violence.
A new gamechanger.ie website is now live, where people in Limerick can find out more about how to get involved.
A series of promotional adverts are running throughout July, targeting 18-35-year-old men in particular, featuring feature male and female players and officers from GAA clubs across Ireland, showing that there are game changers in every community in Ireland, men and women, young and old.
This autumn, the Game Changer programme will launch four healthy relationships e-learning modules on the GAA’s e-learning site, Tobar, addressing topics such as boundaries, consent, bystander intervention, intimate image abuse and the harmful impacts of pornography.
Targeting players, volunteers, and officers, including in Limerick, the age-appropriate modules aim to give everyone the tools and knowledge they need to become game changers.
