Limerick plant-based beverage business nab prestigious funding boost

Pictured are Luke Hanlon, Managing Director of SuperValu & Centra and Bríd O’Connell, CEO of Guaranteed Irish; with Aisling McGann, Founder of SiSu and recipient of the €50,000 Guaranteed Irish & SuperValu Media Bursary, a fund designed to boost the media profile of an outstanding Guaranteed Irish food or drink brand.
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AN AWARD-winning family-run Limerick business that specialises in plant-based beverages has received a major cash injection of €50,000 in funding.

SiSú won the funding as part of a media bursary from Guaranteed Irish and Supervalu, and will also have the opportunity to advertise across SuperValu’s in-store digital screens.

Founded by the McGann family in Limerick, SiSú is a family-run brand rooted in a passion for holistic nourishment and sustainability.

The brand continues to resonate with Irish consumers seeking functional, nutritious drinks that support a healthy lifestyle.

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Speaking about the bursary, Aisling McGann, COO of her family business SiSú said: “We’re incredibly grateful to SuperValu and Guaranteed Irish for this bursary. As an emerging Irish food brand with a big ambition to inspire healthier choices through natural, innovative, and good-for-you products, this bursary will make a meaningful difference.”

“It will help us grow our reach, connect with more consumers, and continue building our brand that stands for health, strength, and sustainability. It’s a proud moment for our family, our team and our hugely loyal following.”

The bursary was launched during Guaranteed Irish Food and Drink Month in June 2025, an initiative celebrating the innovation and contribution of local producers to the Irish economy.

The competition invited brands to make creative submissions via Instagram or TikTok.

For every €1,000 generated by Guaranteed Irish members, an additional €500 is supported in the wider economy contributing nearly €60million annually to social initiatives, including local sports sponsorships, charitable support, and sustainability efforts.