A MULTI-million euro deal has been confirmed to create a global television production hub in Limerick.
BiggerStage has announced the agreement with Hackman Capital Partners’ Troy Studios and The MBS Group at the Castletroy facility.
Troy Studios, Ireland’s largest and most modern studio facility, spans 26 acres, including four sound stages totalling 100,000 sq. ft (9,290 sq m) with an overall footprint of 350,000 sq. ft (32,516 sq m).
Under the multi-year deal, both parties will invest to attract major international television formats to Limerick, with BiggerStage producing projects on the ground while supporting extensive training and skills development.
In addition, Troy Studios will be a home for original IP development – a destination where the next wave of global hit programmes can be piloted at scale with unrivalled efficiency. The facility will host a number of pilot projects for major international partners in 2026, alongside BiggerStage’s expanding original slate.
Speaking from the Prime Time production conference in Canada Pat Kiely, CEO & Founder of BiggerStage, said: “We are truly entering a golden age for the television industry in Ireland. Europe’s first unscripted tax credit will help Ireland compete more effectively on the world stage to become the home of global formats, the fastest growing area of television production.”
“This investment in Troy Studio will allow us offer a world class base for international production. Irish crews are renowned as the best in the business and we look forward to creating a sustainable centre of excellence in Limerick, surrounded by great infrastructure, expanding centres of learning and a brilliant hospitality industry. Ireland’s creative industry is on a real high; never has there been a better time to expand our global offering and drive more investment in jobs, training, development and infrastructure”, Mr Kiely added.
Also speaking from the Prime Time production conference in Canada, Patrick O’Donovan, Minister for Culture, Communications and Sport said “This announcement is yet another strong signal that Ireland is open, competitive and ambitious when it comes to investment in the creative services sector. The creation of a global hub for unscripted production at Troy Studios will not only attract major international players to Limerick, it illustrates how Ireland has the infrastructure, talent, creativity and production expertise to lead in this space.”
Elaine Geraghty, Managing Director of Troy Studios also remarked that the deal “firmly positions Limerick and Ireland at the forefront of global television production, supported by unique advantages presented by Ireland’s unscripted tax credit.”
Ireland has seen substantial growth in international TV production over the past three years, supporting dozens of SMEs and creating hundreds of skilled jobs.
Since its 2021 inception, BiggerStage has produced over 250 hours of primetime programming in Ireland, including The Floor, Next Level Chef, Beat Shazam, Name That Tune, and Don’t Forget The Lyrics. Central to BiggerStage’s success is a cost-effective EU-based production model with a common travel area with the UK.