A LITTLE bird – in fact two – will be spreading the word that Shannon Airport is where it all takes off.
The airport this week unveiled its new brand campaign, ‘The Best Place to Fly From’ – a semi-animated celebration of the Shannon’s famously friendly and hassle‑free experience.
Fronted by two feathered “frequent fliers”, the campaign builds on Shannon Airport’s established reputation for its award‑winning customer experience and status as Ireland’s top airport brand for a third consecutive year, the airport said.
A 30‑second video as part of the campaign stars two members of the Shannon Airport team – Gerry O’Halloran (Airport Police and Fire Service) and Julia Shortt (Airport Screening Unit) – who assist the little birds through the start of their holiday.
From the car park to the departure gate, the ad highlights everything that makes travelling through Shannon different, a spokesperson for the airport said, with car parks located minutes from the terminal, swift security screening, and an easy journey from check‑in to take‑off.
Tim Ryan, Shannon Airport Group group head of brand and marketing, said the campaign “captures the warmth, ease, and personality that people associate with Shannon Airport”.
“We wanted to create something fun that reflects the reality – passengers love flying from Shannon because it’s quick, friendly, and hassle‑free. The team here delivers an experience passengers simply won’t find elsewhere, and our two animated ‘frequent fliers’ bring that to life in a memorable way.”
The campaign comes as Shannon Airport continues to expand and enhance its facilities. With 1,000 new spaces added to the Park4Less car park, passengers now enjoy greater choice within a seven‑minute walk of the terminal.
The airport’s screening technology also allows passengers to keep their 100ml liquids and gels, as well as their electronics in their bags, significantly speeding up the security experience for families, holidaymakers, and business travellers.
The “Best Place To Fly From” campaign will run nationwide across TV, cinema, radio, digital, and out‑of‑home channels throughout the year.
To keep the celebrations flying high, Shannon Airport will announce details of a major flight giveaway on its social media channels in the coming weeks.