THE Ford Fiesta is now the first car in its segment to achieve top crash test ratings in each of the world’s largest auto markets that perform safety testing – Europe, the U.S. and China.
Ford’s global safety engineers combined their efforts to ensure the Fiesta would be capable of meeting the most stringent crash protection requirements in any region of the world.
Leveraging Ford of Europe’s small car expertise, engineers from Ford of Europe’s engineering centres in Cologne, Germany and Dunton, UK, conducted an array of virtual, actual and hydraulic sled-simulated crash tests to ensure this top safety performance.
“Ford is committed to safety and to delivering top crash test ratings that customers look to when choosing new vehicles,” said Sue Cischke, group vice president of Sustainability, Environment and Safety. “Fiesta is the latest example of that safety commitment, and it shows that a small, fuel-efficient car can deliver top-level safety.”
Testing agencies in Europe, the US, China and Australia/ New Zealand rate the Ford Fiesta at the top of the list for crash ratings. Fiesta’s latest maximum five-star safety rating was awarded by the China Automotive Technology and Research Centre under the China New Car Assessment Program, or C-NCAP. This follows maximum five-star ratings in Europe and Australia/ New Zealand.
The new Ford Fiesta is also the only car in its segment to achieve a Top Safety Pick from the U.S. Insurance Institute for Highway Safety under its new test standards, and it continues to earn recognition in major global markets for its safety performance and rating in independent third-party testing.
Beneath Fiesta’s stylish exterior is a structure crafted from high-strength steels engineered to preserve quality and enhance driver and passenger safety. More than 55 per cent of Fiesta’s body structure is made from ultra-high-strength steel, and the extensive use of high-strength, lightweight boron steel helps protect critical occupant safety zones.
Ford main dealers locally are Lyons of Limerick, Ballysimon Road; Sheils on the Ennis Road; Cavanagh’s of Charleville and Dan Dooley, Tipperary and Knocklong.
