Andrew Carey
andrew@limerickpost.ie
OUTSIDE of Dublin, limerick has the highest percentage of Facebook users in the country with two out of every four people having an online profile
In a study conducted by eightytwenty, it was revealed that there are some 2.2 million Facebook users in Ireland
Nationally, 57 per cent of the population over the age of 15 has a Facebook page.
However, a break down of that by county, specifically looking at the percentage of the local population who are using the social network the study reveals just how popular Facebook is in the Treaty county.
Limerick has the next highest penetration to Dublin with 2 in every 4 people in the county having a profile or 50.05 per cent.
Three out of every four Dubs have a Facebook profile as the percentage sits just over 75 per cent liking, sharing and posting on the social media site.
Louth and Waterford feature high in the ranking (3rd and 4th) respectively, both counties also ranked high in the study that showed Twitter use by County.
Although the second largest county by population, Cork came in 7th place
In 14 of the 26 counties 1 in 3 people (or less) use Facebook.
The market research group say that “For studies like this it is unsurprising to see Dublin rank on top. However what is surprising is the gap between the percentage of users in Dublin and outside of Dublin.
“The difference stands at 25% between the capital and second placed Limerick.
In a Twitter study Limerick was 21st for the volume of tweets originating from the county, which either indicates there’s a great deal of inactive Twitter users in Limerick or they prefer Facebook to carry out their social networking activities.
Louth and Waterford appear near the top of this and the Twitter study. This would suggest the two counties are highly savvy when it comes to social media given that a high percentage of the local population are active on Facebook and send a high volume of tweets in comparison to other counties.
