Passport to discovery on the Wild Atlantic Way


Front Cover - Wild Atlantic Way PassportWITH the Wild Atlantic Way attracting tourists from around the globe, a new passport has just been launched to serve as the perfect memento for those who’ve journeyed the stunning coastal route.

Limerick’s newly appointed Minister of State for Tourism and Sport, Patrick O’Donovan last week launched the official Wild Atlantic Way Passport.

A joint Fáilte Ireland and An Post initiative, it provides visitors to the west with a souvenir of their jaunt along some or all of the 188 Discovery Points on the world’s longest coastal touring route.

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“The Wild Atlantic Way is already proving popular with visitors – both from overseas and from Ireland. We want to deepen visitor engagement and encourage those who travel along the route to slow down, dwell longer and immerse themselves in the local towns and villages of Limerick along the west coast,” Minister O’Donovan explained.

“The local Post Office is at the heart of these communities and the passport is a clever means to build such interaction into the Wild Atlantic Way experience.”

The new passport contains a section for each of the various zones along the route and visitors to Discovery Points can call in to the local Post office to have their passport stamped with a unique motif for each one. The Wild Atlantic Way Passport may be purchased for €10 at over 130 selected An Post Offices along the Wild Atlantic Way route.

According to Fáilte Ireland’s head of the Wild Atlantic Way, Fiona Monaghan, this passport is a wonderful way for visitors to record their experiences along the Wild Atlantic Way. 

“However, by encouraging visitors to visit local towns to get their passport stamped in the Post Office, we also hope the passport will help increase tourist activity and engagement with people and places of Limerick,” she added.

by Alan Jacques

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