Limerick creatives show a real Cannes do attitude

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Keith Lawler who was an award winner at the Cannes Lion International Festival of Creativity.
Keith Lawler who was an award winner at the Cannes Lion International Festival of Creativity.

WELL-known Limerick drummer Keith Lawler is moving to a different beat these days after finding success outside of the music business.

The former ‘Giveamanakick’ stickman, who insists that he hails from “the Limerick side of Parteen”, has just scooped a major award at the Cannes Lion International Festival of Creativity.

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Keith is Creative Director for JWT Folk. The agency recently won a Bronze Lion in the Sustainable Development Goals category at the prestigious festival. They were one of only two Irish agencies to win at Cannes for their work on An Post’s Address Point initiative.

The ground-breaking initiative was recognised at Cannes for its innovation in bringing a brand’s purpose to life.

Address Point provides the 10,000 people in Ireland who are homeless or living in temporary accommodation with a digital proxy, personal address linked to a local post office, giving them access to reliable communications, employment, education, health services and social services.

“We created the idea for Address Point proactively for An Post, it was something of a passion project for us at JWT Folk and we were delighted to bring it to life with them as our partners,” Keith told the Limerick Post this week.

“It was a simple idea that is having a big effect and I’m really proud to be part of that. Already 10 per cent of Ireland’s homeless community have used the service and gotten addresses, which means that now they apply for jobs, health benefits, social welfare and even vote.

“Winning a Cannes Lion for a project like this makes it all the better. I couldn’t be prouder of the team at JWT Folk for making this happen for such a good cause.”

And as it turns out, Keith wasn’t the only Limerick winner at Cannes. His classmate and good friend from his Limerick School of Art and Design (LSAD) days, Shane O’Riordan from Raheen, also took home a prize for the only other Irish winners — AIB.