Triona is Ireland’s emerging entrepreneur of the year

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Finance Minister Paschal Donohoe (centre) with award winners Pat McDonagh, Richard Kennedy, Triona Mullane and special award winner Joe Schmidt. Photo: Maxwells
Finance Minister Paschal Donohoe (centre) with award winners Pat McDonagh, Richard Kennedy, Triona Mullane and special award winner Joe Schmidt. Photo: Maxwells

LIMERICK businesswoman Triona Mullane, who was named EY Emerging Entrepreneur Of The Year last weekend, has been described as a “role model for new entrepreneurs and emerging female leaders in the tech industry.”

A measure of her achievement is the fact that collectively the 24 finalists in the awards programme employ more than 13,000 people and have revenues of €1.2bn.

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A graduate of the University of Limerick, Triona Mullane is founder and chief executive of mAdme Technologies whose digital platform for engaging with customers is active on over 200 million phones all over the world.

The mAdme platform is used by major mobile operators in India, Sri Lanka, Malaysia, the Middle East, North America, the Caribbean and Latin America. It forms an integral part of their Digital Transformation and Customer Experience strategies.

The company, which was established in 2013, is headquartered in Dublin, with offices in Mumbai and New York.

Prior to founding mAdme, Ms Mullane was the CTO of NewBay Software  which was acquired by Blackberry in 2011 and she was also previously CTO for Logica North America.

Commenting on the award win, Jenny Melia of Enterprise Ireland said that the County Limerick woman was a very worthy winner in what was a very competitive category.

“mAdme was an Enterprise Ireland backed High Potential Start up in 2013 and it is now a world leader in digital connectivity. Triona has built a great management team and her courage, ambition, resilience and leadership are key to the company’s international success in a challenging and demanding sector.

“She is a fantastic role model for new entrepreneurs and emerging female leaders in our tech industry,” Ms Melia said.

Kevin McLoughlin, Partner Lead for the EY Entrepreneur Of The Year  said it was incredibly exciting to see the scale of impact a relatively small company like mAdme can have.

“Triona’s leadership has seen the company experience huge growth since it was founded in 2013. Their platform is becoming an integral engagement channel between the world’s largest mobile operators and their customers,” he said.

Pat McDonagh, founder of the Supermac’s restaurant chains; whose Só Hotel Group owns Limerick’s Castletroy Park and Castle Oaks hotels was named EY Industry Entrepreneur Of The Year.

The overall and EY International Entrepreneur Of The Year award went to Richard Kennedy, who leads the Belfast-headquartered agri-technology company, Devenish.

by Tom McCullough
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