Gorm Media launches This is “THEM”: an online series with people from 5 different backgrounds in Ireland

Pauline Dunne; Blessing Dada; Charlie Mullowney

GORM Media is launching “Them”, an online series that sees through the lens of people from five different backgrounds in Ireland, taking place across five weeks on Youtube Premiere from October 25 – November 22.

Gorm Media is an impact-focused digital media platform that curates common ground through conversations that matter. Their mission is to spark a movement of unity and shared understanding through high quality digital media that captures the nuances, stories and experiences of our community.

In a new innovative approach to digital media, This is “Them” takes 16 Gen Zs and Millennials aged 18-35 from various communities who will be answering the questions you’ve always wanted to ask.

Shot in the Belltable Hub in Limerick City, Gorm will deliver the online series to debunk stereotypes, answers your awkward questions and adds nuance to the experiences of young autistic women, Muslim women, people with mixed-heritages, black people and queer men.

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“Streaming free on Youtube Premiere, we encourage those both within and outside these community groups to join in understanding the experience of those taking part in the series and ask more questions. We believe that in open communication, transformation can happen if we see each other for who we all  fundamentally are, humans worthy of dignity and respect,” said a spokesperson for Gorm Media.

To produce this pilot, Gorm has partnered with Klink Studios and was partially funded by the UL Foundation Social Innovation Award.

Aicha Daoudi; Massilia Ait Ali Slimane

Mamobo Ogoro, Founder of Gorm Media said: “We are so excited to finally release our long awaited pilot project. As a social psychologist, a lot of the work I do engages with diverse communities however I saw a gap in the intercultural/intergroup engagement in Ireland.

“Therefore, with a breath of curiosity, conversation and creativity, This is “Them” highlights a fresh, fun, diverse, accessible, and exciting way to engage with the Ireland of today, and show that there is always more to “Them”. ” she said.

Kingsley Ogoro, CEO of Klink Studios (www.klinkstudios.com) said “We are so thrilled to support the launch of This is “Them” by Gorm Media. As leaders in the African Film/TV industry, one of our core objectives is to present to a global audience modern on-screen representations of Africans (and other diverse communities). This project is a step towards that direction.”

Gillian Fenton, Marketing and Development Manager with Lime Tree Theatre | Belltable (www.limetreetheatre.ie) said “We are so delighted to support Gorm Media with this fantastic initiative. As part of Lime Tree Theatre | Belltable’s new Strategic Plan 2021-2025 “diversity” is one of our main key pillars.

“We feel this pilot programme is important for Limerick audiences to have access to and engage with.  The Belltable Hub is a perfect city centre space to enable artists to come together to create work like This is “Them” and we hope Gorm Media will continue to work with us in the future.” she added.

This is “Them” will take place on Youtube Premiere on Oct 25th HERE

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SOCIAL entrepreneur Mamobo Ogoro, a PhD student at the University of Limerick, was honoured at this year’s Social Entrepreneurs Ireland (SEI) Gathering.