SHANNON Airport’s summer marketing campaign has taken no break in the push for success, having been shortlisted under the “best use of mobile” category at the Digital Marketing Awards 2022.
Now in its 19th year, the Digital Media Awards are one of the most prestigious digital awards in Ireland and recognise creativity and innovation across multiple areas which include digital content creation, advertising, mobile media and more.
The campaign, which was produced by creative agency Connolly Partners, in collaboration with The Shannon Airport Group marketing team, featured a 360-degree interactive social post across Facebook.
The post which was used to promote The Shannon Airport Ultimate New York Weekend Competition, asked viewers to pan across and answer what destinations they could find within the image of suitcases in a bedroom.
Commenting ahead of the awards, Head of Marketing for the Shannon Airport Group, Tim Ryan said, “We are delighted this campaign is up for ‘the best use of mobile’ award. We are up against some tough competition with Guinness, Bulmer’s, VHI, Specsavers, An Post and uGlow.
The concept was based on making people smile and driving that interaction between us and our audience. We are extremely fortunate to work with Connelly Partners, who have been instrumental in conceptualising and producing this campaign.”
The winners will be announced tonight.