TOP Canadian travel agents experienced a warm Limerick welcome during the pre-Christmas cold spell when they were treated to a showcase of food, drink, history and activities highlighting the attractions of the Treaty City.
The group were guests of Tourism Ireland and Fáilte Ireland to highlight Limerick and Ireland as a year-round holiday destination for Canadian holidaymakers.
The group’s action-packed itinerary included a visit to the Treaty City Brewery and Adare Manor.
Sandra Moffatt, Tourism Ireland’s Canada manager, said “Tourism Ireland was delighted to invite this group of Canadian travel agents to visit Limerick, to experience at first-hand some of our luxury tourism offering – including our boutique hotels and luxury resorts – as well as our rich culture and heritage, and not forgetting our superb culinary experiences”.
“Working with the travel trade is an important element of Tourism Ireland’s promotional activity in Canada, so fact-finding visits for groups like this are really important.
“Seeing is definitely believing and our aim is that they will be even more enthusiastic about the destination when they return home, helping to secure a greater share of their business for Ireland in 2023 and beyond.”
Canada is an important market for tourism to the island of Ireland with 248,000 Canadian visitors delivering €209 million to the economy in 2019.