Rugby – adidas launches new Munster Rugby European kit

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29 September 2016; Adidas Ambassadors and Munster Rugby players, from left, Francis Saili, Peter O'Mahony and CJ Stander pictured at the launch of the new Munster Rugby European kit at Thomond Park in Limerick. The new jersey is available exclusively at Life Style Sports, along with all associated Munster Rugby team-wear. See www.lifestylesports.com for further details. Photo by Sam Barnes/Sportsfile

adidas and Munster Rugby have this week launched the new Munster 2016/17 European kit, which is now available exclusively at Life Style Sports.

Paying tribute to Munster’s historic European success in Cardiff in 2006, the jersey takes its interpretation from that famous victory over Biarritz and will be worn for the first time when Munster face Racing Metro in Paris on Sunday, October 16th in their first clash of the 2016 European Champion’s Cup.

This year marks the first of an exciting new five-year exclusive retail partnership between Life Style Sports and Munster Rugby, which sees the Irish-owned sports retailer acquiring the global rights to retail licensed Munster Rugby kit, merchandise and associated fan wear.

To mark the new partnership, Munster Rugby, adidas and Life Style Sports have introduced a number of supporter initiatives for the season, focusing on celebrating Munster’s trademark heroism on the field, their rich history of success and the important role of Munster’s passionate and dedicated fanbase, with the #MunsterRising campaign.

Ahead of Munster’s showdown with Racing on October 16th, fans will have the opportunity to win the incredible prize of an all-expenses paid trip to support their heroes in Paris with the lucky winner also earning the responsibility of personally delivering the captain’s jersey to the team captain on the eve of kick-off.

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Munster and Life Style Sports are calling on fans to visit www.facebook.com/LifestyleSports1 to join in the conversation and participate in the #MunsterRising competition to win this once in a lifetime prize which also includes match-day tickets, flights and accommodation to the highly anticipated ERCC clash. The #MunsterRising ERCC fan competition commences this Friday, September 30.