Limerick City painting the town purple celebrating city’s nightlife

David Fitzgerald - Milk Market, Michael McMahon - Mother Macs, Majella O Brien - Limerick CC, Liam Dwane - Brown Thomas, Mick Dolan - Dolans, Garda Luke Conlon , Major James Collins, Garda Fiona McGrath, Stephen O Connor - Strand Hotel, Fiona Kilderry - King Johns Castle, Dylan Naughton - The Old Quarter, Mike Roche - The Botique and James McMahon - Mother Macs pictured at the Strand Hotel as Limerick was awarded a Purple Flag in 2016, in recognition of having a well-managed evening and night time offering. Similar to a Blue Flag awarded to beaches, or a Green Flag awarded to parks, the Purple Flag is an accreditation process for towns or city centres, which surpass standards of excellence in managing their evening and night time economy. While Limerick is a Purple Flag location all year round, this Friday 19th to Sunday 21st of October (Purple Flag Weekend) marks Limerick’s celebration of receiving this important award. Pic. Brian Arthur

Limerick people are being asked to join with publicans, restaurateurs and others involved in the evening and night-time economy to go purple this weekend (19-21 Oct) to celebrate the first anniversary of the city receiving the Purple Flag.

Businesses, the local authority and the Gardaí have come together to promote the purple flag which aims to raise the standard and broaden the appeal of the city centre between the hours of 5pm and 5am.

Dee Ryan, CEO of Limerick Chamber said, “Businesses are very proud to fly the Purple Flag, reflecting the strength of ongoing partnerships in the city. We want to encourage any interested parties to get involved and come to a Working Group meeting where we discuss ongoing issues in relation to retaining the Purple Flag but also ideas on how we can maximise the footfall in the city in the evening and night-time.”

The Purple Flag district in Limerick is centred on the Market Quarter and extends from Thomond Bridge to Shannon Bridge on both sides of the river and from Barrington Street and Parnell Street to King’s Island.

JJ Mulcahy from The Old Quarter said, “The Market Quarter and Vintners of Limerick are fully supportive of the Purple Flag. Working together in unity with the various businesses and organisations involved is the best means to see continued progress in the coming years. Progress for Limerick and all we have to offer. We warmly welcome this initiative and look forward to future developments and are honoured to fly the Purple Flag for Limerick.”

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The Purple Flag is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches.  It leads to Purple Flag status for town and city centres that meet or surpass the standards of excellence in managing the evening and night time economy.

It is recognised internationally and is the ‘Gold Standard’ for evening and night-time destinations.

To achieve the flag towns and cities must prove themselves in 30 criteria that are all relevant to the evening and night time economy.  The Purple Flag is a positive initiative that indicates an entertaining, diverse, well-managed area that leads to an enjoyable night out.

Superintendent Derek Smart from Henry Street Garda Station said, “The Purple Flag initiative represents the excellent cooperative approach of all stakeholders in Limerick City in the management of the night time economy and An Garda Siochana look forward to continuing our support with the upcoming Purple Flag Weekend.  It is about people being able to enjoy themselves in a safe and inviting environment, that we want to encourage.”

The evening and night time economy is an important sector of the overall economy and businesses in Limerick are being encouraged to get behind The Purple Flag and recognise the advantages of having it.

The Purple Flag and can be a very important asset when it comes to marketing the city.

Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

There has been a co-ordinated approach between Limerick City and County Council, Limerick Chamber and An Garda Síochána to develop the evening and night-time offering in the city centre.

Mayor of the City and County of Limerick Cllr James Collins said, “Limerick is proud to have been awarded the Purple Flag status as areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of entertainment, culture and dining while promoting and working towards increased safety and wellbeing for visitors and locals alike. Limerick has made significant progress in the past number of years and the Purple Flag is a great opportunity to work together for the future promotion and betterment of Limerick city.”

 For more information search ‘Your Guide to Limerick’s Nightlife’ on Limerick.ie and use #paintlimerickpurple

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