The most popular Christmas advert from John Lewis is here and Bastille are the voice this year singing a cover of REO Speedwagon’s – ‘Can’t Fight This Feeling’
In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the heart-warming story of a little girl and her friendship with an excitable young dragon.
‘Excitable Edgar’ is a two minute thirty second advert set to the iconic song ‘Can’t fight this feeling’ by REO Speedwagon and re-recorded by Dan Smith, lead singer of the band Bastille. It centres around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.
The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire.
Dan Smith, lead singer of alt-pop band Bastille said; “It’s so great to be asked to be part of this year’s John Lewis Christmas ad.
“As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic. We’re hoping we get an Edgar for Christmas too!”, he said.