Limerick’s werewolf invasion

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A CAMPAIGN launched by a group of Limerick residents in April to change Google’s top search suggestions for Limerick from ‘Why is Limerick so rough?’ to ‘Why is Limerick so awesome?’ has succeeded, albeit with one unexpected result.

Now, when Google users type ‘Why is Limerick…’ into a search box, the top suggestion will now read ‘Why is Limerick so awesome?’.

However, the fourth suggestion in the list is now the somewhat bizarre ‘Why is Limerick so full of werewolves?’

Limerick residents can rest assured that there is no need to run for cover during a full moon, the suggestion is down to a counter-campaign started by commenters on www.DailyEdge.ie following on from Limerick 2030’s campaign.

Earlier this year Limerick 2030, a group of Limerick people aiming to promote the city in a positive light, urged Google users to search ‘Why is Limerick so awesome?’, as if over 100 people type the same question, it will cause a change in Google’s auto-complete algorithm.

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The idea emerged after Limerick 2030 members spotted that the top searches for Limerick at the time were ‘Why is Limerick so rough?’ and ‘Why is Limerick called stab city?’.

A spokesperson for Limerick 2030 told Limerick Post: “We are doing our best to get Limerick shown in the best light. When people are coming to a city a lot of them are going to go to Google first so it’s refreshing to have something that brings eyes onto what’s good about Limerick.”