Digital jobs on the way for Limerick


Payback-Loyalty-3NEW JOBS are on the way for Limerick, according to an announcement from Minister  Richard Bruton TD.

Payback Loyalty, the digital consumer engagement technology, plans to double its workforce with the creation of 28 new jobs in Limerick’s National Technology Park.

The new positions are part of a €2.5 million expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.

The investment is also backed by BDO, through the Davy EII Fund. The company’s growth plans will see Payback hiring a mix of experienced professionals and graduates, to accelerate product development and build an international export sales and support infrastructure.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops rewarding their customers at the till with specific targeted loyalty promotions and offers.

A key element in the company’s success is their investment in research and innovation.

Making the announcement Minister Bruton said: “At the heart of our Action Plan for Jobs is accelerating jobs growth in every region of the country, and today in Limerick we are hosting the Mid-West regional forum to help deliver on that. Today’s announcement by Payback Loyalty that it is investing €2.5million in its Limerick operations, is great news and a really good example of what we are trying to deliver with our plan.

CEO Richard Gubbins said: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.

Julie Sinnamon, CEO, Enterprise Ireland welcomed the jobs announcement adding: “Enterprise Ireland has worked closely with Payback Loyalty in progressing its expansion and investment plans. From its base in Limerick the company has developed a comprehensive customer loyalty proposition and has plans to grow into further overseas markets in the coming year. This is an ambitious and highly innovative company, with great potential to scale and grow rapidly in international markets”.


Minister Michael Noonan welcomed the announcement. “The announcement by Payback Loyalty that they are expanding their operations is great news for Limerick and the region. This €2.5 million expansion programme helps to solidify Limerick as an excellent location for technology based Businesses. Today’s news also emphasises. I wish Payback Loyalty all the very best for the future at their new centre in Limerick. ”