Caroline has the core competencies for top award

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Caroline Dunlea, Core Optimisation

Caroline Dunlea, Director of the Shannon-based Core Optimisation company has been was named Entrepreneur of the Year at this year’s Women in Tech awards.

Core Optimisation is a four-year-old Independent Digital Marketing Agency which has been listed as a finalist in the Google Premier Partner awards for the past two years. This means it is recognised as being in the top five per cent of Google Partner agencies in Europe, Middle East and Africa (EMEA) region.

The awards ceremony, which formed part of the Dublin Tech Summit, highlighted the importance of diversity in the workplace, narrowing the gender gap and recognising the achievements of women working to drive excellence, innovation, leadership and success in the tech industry.

Caroline competed in a tough category beating some of Ireland’s top female entrepreneurs to take home the award.

Accepting the accolade, she said; “I am very honoured to have received the Entrepreneur Award and it means so much to me as a business owner and also represents the dedication and commitment of an entire team’s drive for success.

“What an incredible event with so many amazing and inspirational women across so many sectors. Thank you to Dublin Tech Summit for organising such a memorable evening”

Core Optimisation handles digital marketing for more than 70 clients in Ireland and the UK, including Compu b, Meaghers Pharmacies, The K Club, The Dean and Devlin hotels, Expert Electrical and the Cliffs of Moher visitor centre.

In the UK, Core’s clients include Eurochange’s 160 branches, NM Money, and five-star boutique hotels such as The Arch London and St James’s Hotel & Club in Mayfair.

As a performance-based digital marketing agency, Core Optimisation develops strategies for clients to increase their online presence and drive online revenue. It uses paid search advertising, search engine optimisation (SEO), social advertising and conversion optimisation to grow revenue for businesses.