Limerick promoted as a top class Business Tourism destination


Shannon Region Conference and Sports Bureau promote Limerick & Clare as a top class Business Tourism destination.

The Shannon Bureau promotes the Shannon Region as a location for business and sports tourism and offers an entirely free service to event organisers and local ambassadors to help increase the Clare and Limerick regions share of the lucrative international business and sports tourism market.


Members of the committee travelled to the UK and USA to promote Limerick and Clare for Meetings, Incentives, Conferences and Exhibitions (MICE) business.

Holly English, Shannon Region Conference and Sports Bureau (on left) pictured with UK buyers at the C&IT under 35 event in London

Holly English, Business Development Executive for the Shannon Region Conference and Sports Bureau said, “We had huge interest in the Shannon Region from U.S buyers at M&I Forum, having an international airport in Shannon with preclearance as well as some of the best hotels in the world a short distance away, makes the Limerick/Clare area a stand out choice for their clients.”

Meanwhile, Dublin Convention Bureau celebrated its 10th Anniversary of its Meet Dublin in London event and invited Shannon Region Conference and Sports Bureau to join them aboard The Silver Sturgeon on The Thames with over 250 UK agency, corporate and association conference buyers.

“This is a flagship event that Dublin Convention Bureau host annually and is firmly set in meeting planner calendars from year to year.  We were delighted to be able to attend and promote the Wild Atlantic Way as an option for delegates or an East Meets West programme starting in Dublin and finishing in Shannon Region. We were overwhelmed with the interest,” said Karen Brosnahan, General Manager Shannon Bureau.