City Traders urge people to shop “Straight from the heart”

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THE Limerick City Centre Traders’ Association has launched a campaign to encourage people to do their Christmas shopping ‘straight from the heart, the heart of the city centre’.

The group has been working in partnership with Limerick City and County Council to bring “a real buzz” to the heart of the city for Christmas. Individually and collectively, they will be ensuring that there is a warm and festive welcome for all to the city centre this Christmas.

This year’s list of activities will include Toots the Train, a winter wonderland in the Urban Garden outside Penneys on O’Connell Street, Zumba with Darren in Arthur’s Quay, and music on the streets with Unity Gospel Choir, The Downtown Dixieland Band, The Boherbuoy Band, Stephano, “Thick as Thieves”, and much, much more.

Mayor Daniel Butler said there is a special emotional connection that people have with Limerick city centre especially at Christmas and the traders are tapping into this as they encourage more people to do their Christmas shopping there.

“I would encourage everyone to think local, shop local and remember to support local businesses at this time of year.”

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Chairperson of Limerick City Centre Traders’ Association chairwoman Caroline Long, who is chief executive of Limerick and District Credit Union, said that they were overwhelmed by the support they got from the people of Limerick over the last two very difficult years.

“We’ve been working together to organise entertainment on the street and to make sure that everybody who supports us with their Christmas shopping knows how grateful we are for that support.

“The city centre has always held a magic for people and the one common denominator is their sense of passion and pride for Limerick alongside their willingness to give gifts ‘straight from the heart, the heart of Limerick city’”.