Re-Embrace Limerick to experience life without limits

A new tourism campaign is encouraging people to get back to experiencing the joys of life without limits in Limerick. 

The Re-embrace Limerick campaign, which will be running across social media until April 18, is inviting everyone to experience what Limerick has to offer like events to attend with friends, restaurants to dine at or best hotels to stay the night.

Now that Limerick is finally opening up after the COVID-19 pandemic, the campaign is looking to promote its night time economy and help the hospitality sector. Its campaign hub is available on Re-Embrace |


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“This new campaign is all about the little things that make a holiday important. It’s about reconnecting with friends and family, getting back out and enjoying the amenities Limerick has to offer.

It’s about going out for a night, enjoying a city break or a rural retreat, things that we weren’t able to do during the pandemic” said Limerick Council Head of Communications Denis Tierney.

“The tourism and hospitality sectors have been among the worst hit by the pandemic, but they are already showing signs of a bounce back, with business returning.

This campaign will further help those sectors, as it showcases Limerick as an open and exciting place to visit and enjoy a break away,” he added.

Watch the Re-Embrace Limerick campaign video below.